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It won’t be news to you that CPG commercial teams are under even greater pressure to deliver sustained sales growth and improve shopper experience than ever before. CPG teams face a perfect storm of supply chain disruptions, surges in online pickup & delivery, staffing challenges, and “shrinkflation.” Factors like these are creating unprecedented stress on in-store execution, product on-shelf availability (OSA), and overall shopper experience.

How can your sales and account teams leverage agile retail execution solutions to outperform your competitors and accelerate growth in this environment?

In five achievable steps, StayinFront Retail Optimization Platform (ROP) enables CPG commercial teams to address these challenges, maximize their retail investment, and accelerate sales growth:

1. Daily Identification – Using retailer POS data, StayinFront ROP provides an overview of stores with the highest lost sales from retail execution issues.

2. Automated for Action – Automated alerts are sent to account and field teams (3rdparty or direct) with details of the issue, lost sales value, and a suggested Next Best Action.

3. First to the Field – With Dynamic Routing, field resources are directed to the stores with the highest lost sales value at the earliest opportunity.

4. Measuring the Impact – Corrective actions are taken in-store. The results of a sales uplift will calculate the return on investment (ROI) and impact of field activities.

5. Solutions that Sell More – Equip sales reps with up-sell capabilities. AI-powered digital image recognition, augmented reality, personalized sales pitches, and content enabling reps to proactively sell incremental business are just some of the innovative features proudly offered with StayinFront ROP.

The StayinFront Retail Optimization Platform (ROP) delivers an AI-powered retail execution solution, including Alerting, Smart Routing, and Digital Image Recognition capabilities. Our customers benefit from optimized retail execution performance that changes the retailer partnership and accelerates sales growth.

Connect with our retail optimization experts to get a more in-depth understanding of our solutions, our personalized approach, our consistent success with CPG customers, and how you can leverage these capabilities in your organization.

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