Here’s a number every brand manager and field sales leader should have top of mind: 82% of purchase decisions are made in-store, according to a POPAI Mass Merchant Study of nearly 3,000 U.S. shoppers. Not on social media. Not in your ads. Not before the shopper ever arrives. In-store — in the aisle, in front of your product, in the moment.
That means the real battle for sales isn’t won in the boardroom or in the media plan. It’s won at the shelf.
And yet, for most brands, the shelf tells a different story. Products out of position. Promotions missed. Planogram compliance inconsistent from store to store. Seasonal SKUs not yet introduced. These are not just operational inconveniences — they’re direct hits to your revenue.
The brands winning at retail aren’t leaving this to chance. They’re equipping their field teams with intelligent tools that turn every store visit into an opportunity to close the gap between what should be on the shelf and what actually is. That’s exactly what StayinFront delivers.
Get Your Teams to the Right Stores — Every Time
Optimizing the shelf starts before the rep ever walks through the door. If teams are visiting the wrong stores, or spending too much time on low-value locations, no amount of in-store execution excellence can overcome the inefficiency.
StayinFront IGS — Intelligent Guided Selling
StayinFront IGS uses advanced AI and machine learning to identify the highest-value in-store opportunities, calculate the Size-of-Prize for every SKU in every store, and guide teams to the locations where their effort will generate the greatest return. Dynamic Routing reduces travel time and ensures reps spend more time selling. Next Best Actions combine POS data, predictive insights, and in-store audits into real-time recommendations so every visit counts. The result: smarter coverage, faster execution, and maximized ROI from every field hour invested.
StayinFront RDI Predictive Analytics®
By forecasting potential sales at the product and store level using AI algorithms, RDI Predictive Analytics® helps sales teams prioritize the right actions before they arrive. The Must Stock List (MSL) feature creates AI-optimized product assortments at the individual store level — factoring in demographics, competition, and performance — so the right products are always on the right shelf. Pair that with RDI Suggested Orders, which applies AI to recommend optimal order quantities that prevent out-of-stocks and reduce excess inventory, and you have a complete intelligence layer beneath every store visit.
See What Your Field Reps Can’t — Until Now
Shelf compliance has always been difficult to audit at scale. A field rep visits dozens of stores a week. Without the right tools, they’re relying on manual observation, note-taking, and judgment calls. By the time that information reaches a manager, the opportunity has passed.
StayinFront On-Device AI with Image Recognition
StayinFront’s On-Device AI uses AI-powered image recognition to give field reps instant, real-time insights at the shelf — even offline. Reps can capture unlimited photos and receive immediate analysis of shelf compliance, stock levels, promotional execution, and competitive activity on the spot. No waiting for a central processing team. No delayed reports. Just immediate, actionable intelligence that lets your team act in the moment and correct issues before that shopper makes their decision.
When your reps can see exactly what’s happening on the shelf in real time, they stop documenting problems and start solving them. That’s the difference between a store visit and a sales-driving intervention.
Bring the Future to the Sales Call
Seasonal promotions. Upcoming SKUs. New displays not yet in market. Historically, getting retailer buy-in on these required samples, printed sell sheets, and a lot of imagination on the buyer’s part. Not anymore.
StayinFront PitchBook® with Augment®
StayinFront PitchBook® with Augment® brings augmented reality into the sales call, allowing reps to showcase products, seasonal promotions, and unreleased SKUs in a fully immersive, visual presentation — right in front of the buyer. Instead of describing what a new end-cap display will look like, reps can show it. Instead of explaining a seasonal promotion, they can demonstrate it. This kind of compelling, visual selling drives retailer enthusiasm, secures better shelf placement, and generates the in-store excitement that ultimately brings more foot traffic to the category and upsells adjacent products. When retailers can see the vision clearly, they commit to it more confidently.
The Shelf Is Where Revenue Is Made or Lost
Every missed facing, every unexecuted promotion, every unrealized seasonal opportunity represents a shopper who made their decision in that moment — and chose someone else. At 82%, the in-store environment is simply too important to leave to guesswork or manual reporting.
StayinFront gives your field teams the intelligence to know more, the tools to do more, and the technology to sell more — in every store, on every visit, in every moment that counts.
Know More. Do More. Sell More.
Ready to Win at the Shelf?
Talk to a StayinFront sales rep today and discover how intelligent field execution can transform your in-store performance and drive the ROI your brand deserves.
