AI-Powered Technology Drives Dynamic Source Routing

AI-POWERED TECHNOLOGY DRIVES DYNAMIC SOURCE ROUTING

Old territory routing methods relied on human decisions to create static routes for sales associates, sending them on the same route every week and month— no matter the value of the stops at that time.

Over the last three years, StayinFront’s advanced dynamic source routing engine has revolutionized the effectiveness of routing sales territories, using AI to determine the most valuable route every time. Customers have seen significant sales growth per representative – a key metric in measuring effectiveness. Dynamic source routing has become essential to supply chain effectiveness.

StayinFront upped the game in the recently released StayinFront TouchCG® version 12.36 with Dynamic Routing enhancements that now include large geography management and new zone features. Zones allow large territories to be logically divided and more easily managed to maximize Dynamic Routing capabilities. Size-of-Prize (SOP) calculations driven by AI ensure your reps get to the right store or outlet at the right time to execute your ‘Perfect Store’ goals. Fact-based selling is now supported by fact-based execution from the start of the journey to the end.

Dynamic source routing demonstrates the start-of-day capabilities offered within the integrated StayinFront Retail Optimization Platform (ROP). StayinFront directs your field teams to the right stores, at the right time, to do the right work – generating the maximum return on investment (ROI) from field force activity.

Contact a StayinFront sales rep for a demonstration of the newly released StayinFront TouchCG® Version 12.36 with AI-powered Dynamic Routing features that can drive growth for your business, or visit StayinFront.com to learn more.

The AI-Enabled Field Sales Force: Measure and Goal Set

11.10.2026 | Blog

Most retail execution reporting proves that something happened at the same time as something else. Compliance went up in Q3 and sales went up in Q3, therefore compliance drove sales. Perhaps it did, or the weather was good, a competitor was out of stock, a category promotion ran, and compliance improved because your best representatives were reassigned to your best stores.

The AI-Enabled Field Sales Force: Pitch

10.29.2026 | Blog

The Pitch stage industrializes what good representatives do instinctively. The platform creates a custom pitch for that store buyer, for that moment in time, provides options rather than a single script, tracks the usage of the pitch through breadcrumbs so it can be analyzed later, and automates the administrative process of turning a sales pitch into an order.

The AI-Enabled Field Sales Force: Coach

10.22.2026 | Blog

Somewhere in the system there are dozens of exception rules firing daily into a representative’s task list. They flag out-of-stocks, price gaps, compliance failures and distribution voids. The rules work. The alerts are accurate. Even so, adoption is somewhere south of forty percent, because the representative opens the list, sees eighteen items, has time for four, and has no principled way to choose.

Solutions

Solutions

05.21.2024

AI-POWERED TECHNOLOGY DRIVES DYNAMIC SOURCE ROUTING

Success!

107 Little Falls Road Fairfield, NJ 07004 - 2105 United States