RETAIL EXECUTION VS. RETAIL OPTIMIZATION
With the double whammy of inflation driving up labor, transportation, and raw material costs, combined with cautious consumers globally, now is the time to ensure your organization has the tools to properly execute strategies to build and organize sales growth and respond to global changing macroeconomic conditions.
Many retail execution solutions are antiquated and provide very basic “survey” and “take an order” functionality. They are not suited to seamlessly integrate or leverage the rapidly progressing new technologies that will either serve your company in its growth strategy or increase its capabilities as you battle competitors for an efficient and effective share of shelf.
Most organizations have invested around the edges, frankly, focusing attention on one-off tools or products that are difficult to leverage and, in some cases, impossible to measure in terms of effectiveness.
Artificial Intelligence (AI) is here, and billions of dollars are being spent to make sense of big data-generated analytics and to provide actionable, measurable insights to sales leadership.
StayinFront’s Retail Optimization Platform (ROP) is just that. It’s the leading-edge consumer goods platform adopted by many of the world’s top 100 CG companies that serves as the foundation to not only support your digital transformation but to provide the framework to drive cross-functional processes, leverage machine learning and AI and importantly measure your Size of Prize (SOP).
StayinFront ROP, with advanced imaging technology, artificial intelligence, analytics, route planning, and optimization, provides the necessary platform to drive your future growth strategies. This year, the Promotion Optimization Institute (POI) recognized StayinFront ROP for excellence in Advanced Imaging Technology (IR/AR), Analytical Insights, Mobile UI/UX, Playbooks (StayinFront Pitchbook® with Augment®), Predictive and Prescriptive Analytics (AI/MC) and Retail Activity Optimization (RAO).
The platform truly allows consumer good companies the ability to gain that competitive edge and “Know More, Do More,” and truly, “Sell More.” Contact a StayinFront sales rep and see our Retail Optimization Platform in action!
