GRUPO COSMIC SELECTS STAYINFRONT FOR RETAIL EXECUTION SUPPORT IN LATAM EXPANSION
Mexico City, Mexico (June 2, 2026) – Today, StayinFront, Inc., the global leader in mobile cloud-based retail optimization solutions, and Grupo Cosmic, Latin America’s fastest-growing sales and marketing agency, announced a long-term partnership that will bring StayinFront’s leading-edge Retail Optimization Platform (ROP) to Grupo Cosmic’s more than 10,000 retail associates across Mexico and Latin America.
This strategic collaboration positions StayinFront as a key technology partner supporting Grupo Cosmic’s extensive client portfolio, which includes leading global and regional consumer goods companies. By leveraging StayinFront’s advanced capabilities—including On-Device AI image recognition, real-time retail execution insights, and dynamic routing—Grupo Cosmic will enhance in-store performance, increase operational efficiency, and deliver measurable sales impact for its clients.
As part of the agreement, both organizations are committed to scaling the platform across Grupo Cosmic’s broader network, establishing a standardized, technology-driven execution model across the region.
“This partnership represents a major milestone for StayinFront in Latin America,” said Alejandro Pliego, Managing Director LATAM. “Together with Grupo Cosmic, we are enabling a new level of retail execution excellence powered by real-time data and actionable insights.”
“Partnering with StayinFront allows us to take retail execution to the next level for our clients,” said Rosa Rivera, Director of Operations of Grupo Cosmic. “This initiative reflects the vision of our Executive Leadership team to continue driving the technological transformation of our services. Their technology will enable our teams to deliver stronger in-store execution, greater visibility, and ultimately better business results.”
Grupo Cosmic continues to strengthen its market leadership by integrating best-in-class technology to drive superior results at the point of sale.
About StayinFront
StayinFront is the Retail Optimization Platform partner for the world’s largest and most successful Consumer Goods Brands. StayinFront is focused on driving growth and selling effectiveness via leading-edge technology and AI to optimize their end-to-end retail sales process. Our superior Retail Optimization Platform optimizes field teams’ efforts and streamlines sales operations, reducing complexity, time, and cost. StayinFront TouchCG®, a fully-featured Retail Execution platform with the ability to leverage integrated data insights (StayinFront Retail Data Insight) and image recognition (StayinFront Digital) technologies optimize the entire in-store visit process. Our technology enables CG brands to Know More about their business, Do More work in their retail channels, and Sell More in every customer interaction. Headquartered in New Jersey, StayinFront has offices in Canada, Mexico, the United Kingdom, Turkey, Ireland, Poland, India, Australia, and New Zealand. To grow your sales by leveraging StayinFront’s best-in-class Retail Optimization Platform, visit https://www.stayinfront.com/consumer-goods/.
About Grupo Cosmic
Grupo Cosmic is part of Grupo Ohla, experts in Omnichannel Retail Management and Shopper Marketing.
Together with the group’s other companies, Touch, Vision & Marketing, and Redvolution, they operate throughout the Pacific Alliance region and Central America: Mexico, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Puerto Rico, Panama, the Dominican Republic, Colombia, Peru, and Chile.
With over 40 years of experience and a specialization in promotional and service solutions, Grupo Cosmic has established itself as a results-driven agency. Through a commitment to continuous improvement and a service-oriented mindset, they, in conjunction with Grupo Ohla, effectively serve both domestic and international markets. Visit https://cosmic.com.mx/ for more information.
StayinFront Contact
Alejandro Pliego-Maqueo
Managing Director | StayinFront LATAM
+52 (55) 4744-4888
apliego-maqueo@stayinfront.com
Grupo Cosmic Contact
Rosa Rivera
Director of Operations | Grupo Cosmic
rosa_rivera@cosmic.com.mx
Media Contact
Mehaique Nawaz
PR@stayinfront.com
+44 (0) 1494 429 565 x7216
