GLOBAL SNACK FOOD LEADER EXPANDS STAYINFRONT PARTNERSHIP TO SIMPLIFY RETAIL EXECUTION ACROSS FRANCE
London, UK (August 4, 2026) – StayinFront, Inc., the global leader in mobile cloud-based retail optimization solutions, announced the expansion of its decade-long partnership with a global snack food leader in biscuits, chocolate, and candy, extending the StayinFront Retail Optimization Platform (ROP) across the company’s field operations in France. Under the expanded agreement, field teams across some 8,000 stores will move onto a single, connected platform designed for retail execution.
The company had come to rely on a wide range of standalone applications. StayinFront ROP replaces them with one end-to-end platform, and the change is transformative.
AI-driven dashboards and in-store imagery turn live KPI data into next steps representatives can act on immediately, resolving issues at the shelf instead of simply reporting them after they leave the store. Territory changes, assortment and banner requests, coaching, promoter scheduling, and the complex HR and payroll rules behind them all move through the same fast, transparent flow. Decisions move quickly, and field teams can focus on selling instead of chasing approvals. StayinFront ROP also integrates with the systems the company already knows, including its existing image recognition tools, so it arrives as a seamless extension of its field teams’ daily routines rather than another system to learn.
“Over the past ten years, we have watched this company’s categories expand, its assortments sharpen, and its field teams move from guesswork to intention,” said Wayne Gallaway, Vice President and Managing Director, StayinFront EMEA. “That progress is what a strong partnership makes possible, and it has been an honor to support their journey and to give their people the tools they need to keep innovating.”
The expanded partnership reinforces both organizations’ shared commitment to simplifying retail execution and driving sustained growth at the point of sale.
About StayinFront
StayinFront is the Retail Optimization Platform partner for the world’s largest and most successful Consumer Goods Brands. StayinFront is focused on driving growth and selling effectiveness via leading-edge technology and AI to optimize their end-to-end retail sales process. Our superior Retail Optimization Platform optimizes field teams’ efforts and streamlines sales operations, reducing complexity, time, and cost. StayinFront TouchCG®, a fully-featured Retail Execution platform with the ability to leverage integrated data insights (StayinFront Retail Data Insight) and image recognition (StayinFront Digital) technologies optimize the entire in-store visit process. Our technology enables CG brands to Know More about their business, Do More work in their retail channels, and Sell More in every customer interaction. Headquartered in New Jersey, StayinFront has offices in Canada, Mexico, the United Kingdom, Turkey, Ireland, Poland, India, Australia, and New Zealand. To grow your sales by leveraging StayinFront’s best-in-class Retail Optimization Platform, visit https://www.stayinfront.com/consumer-goods/.
StayinFront Contact
Wayne Gallaway
Vice President and Managing Director, EMEA
wgallaway@stayinfront.com
+44. (0)1494 429 560
Media Contact
Mehaique Nawaz
PR@stayinfront.com
+44 (0) 1494 429 565 x7216
