Fraser Neil Joins StayinFront as Commercial & Strategic Director, EMEA
London, UK (August 6, 2026)—StayinFront, Inc., a global leader in mobile, cloud-based retail optimization solutions, is pleased to announce that Fraser Neil has joined the company as Commercial & Strategic Director, EMEA. Based in the UK, Fraser is joining the team to drive StayinFront’s EMEA sales efforts, backed by his deep expertise in the consumer goods, retail, and SaaS technology sectors.
Fraser joins StayinFront from A2Z Cust2Mate Solutions Corp., where he served as Chief Sales Officer. Prior to that, he was Vice President of CPG at Trax Retail, leading the CPG revenue team across EMEA and APAC. Earlier in his career, he spent more than a decade in commercial leadership roles at McCurrach UK Ltd.
Wayne Gallaway, Vice President and Managing Director, EMEA, at StayinFront, said: “Fraser brings strong commercial leadership experience and a solid understanding of the retail execution space. He joins us at an important time as we continue to invest in AI-driven innovation across the StayinFront Retail Optimization Platform. We’re glad to have him on the team.”
Fraser Neil shared, “Retail execution is entering a new phase. Consumer goods companies expect technology to do more than digitize activity, they need it to improve decision-making, focus field teams on the right opportunities and deliver measurable commercial outcomes. StayinFront recognized that shift early and has consistently been at the forefront of AI innovation in the retail execution space. That’s what attracted me to the business. The combination of market-leading technology, deep industry expertise, and a strong focus on customer success creates a compelling opportunity. I’m excited to work with the team to accelerate growth and help customers turn better execution into stronger business results.”
About StayinFront
StayinFront is the Retail Optimization Platform partner for the world’s largest and most successful Consumer Goods Brands. StayinFront is focused on driving growth and selling effectiveness via leading-edge technology and AI to optimize their end-to-end retail sales process. Our superior Retail Optimization Platform optimizes field teams’ efforts and streamlines sales operations, reducing complexity, time, and cost. StayinFront TouchCG®, a fully-featured Retail Execution platform with the ability to leverage integrated data insights (StayinFront Retail Data Insight) and image recognition (StayinFront Digital) technologies optimize the entire in-store visit process. Our technology enables CG brands to Know More about their business, Do More work in their retail channels, and Sell More in every customer interaction. Headquartered in New Jersey, StayinFront has offices in Canada, Mexico, the United Kingdom, Turkey, Ireland, Poland, India, Australia, and New Zealand. To grow your sales by leveraging StayinFront’s best-in-class Retail Optimization Platform, visit https://www.stayinfront.com/consumer-goods/.
StayinFront Contact
Wayne Gallaway
Vice President and Managing Director, EMEA
wgallaway@stayinfront.com
+44. (0)1494 429 560
Media Contact
Mehaique Nawaz
PR@stayinfront.com
+44 (0) 1494 429 565 x7216
