New Product Introduction – Why Does Retail Execution Matter?
Brand owners invest significantly in research and development to innovate and create exciting new products for the consumer. These projects can absorb cross functional project teams for nine months and sometimes longer to ensure the proposition is motivating for the consumer. Often the new product introduction is only considered at the back end of the process when the internal launch event is being discussed.
A large number of new products fail because the shopper was unable to identify the new product on the shelf and the product trial was below expectations. In this webinar, we will review the common issues that CPG companies experience and the solutions available through leveraging big data analytics.