A Brighter, But Less Colorful Future

A BRIGHTER, BUT LESS COLORFUL FUTURE

Count Kraft Heinz as an early adopter of removing synthetic dyes from its products. In April, the US Food & Drug Administration (FDA) announced that a national standard and timeline would be established to phase out and eventually eliminate petroleum-based synthetic dyes in food products. This initial phase-out will be followed by the elimination of all chemical dyes, beginning a dramatic shift in the consumer goods industry overall.

For Kraft Heinz, changes will happen in its dessert category, affecting offerings including Jet Puffed, Jell-O, Kool-Aid, and Crystal Light. In addition to replacing artificial colors with natural colors, the company added that no new products will be launched with these food additives.

A Competitive Advantage
Big changes create opportunities for flexible companies like Kraft Heinz to gain a competitive advantage and maximize sales while competitors struggle to adapt.

StayinFront is the perfect partner to transform CPG brands from reactive to proactive. AI-powered retail execution solutions such as our Retail Optimization Platform (ROP) help field teams Know More, Do More, and Sell More in every store visit. Don’t let industry changes hold back your sales growth. Leverage data-driven decisions to boost sales and cater to compliance, including FDA regulations.

Know More. Do More. Sell More.
Discover how StayinFront can help your sales team drive better results. Contact us to learn more.

The AI-Enabled Field Sales Force: Measure and Goal Set

11.10.2026 | Blog

Most retail execution reporting proves that something happened at the same time as something else. Compliance went up in Q3 and sales went up in Q3, therefore compliance drove sales. Perhaps it did, or the weather was good, a competitor was out of stock, a category promotion ran, and compliance improved because your best representatives were reassigned to your best stores.

The AI-Enabled Field Sales Force: Pitch

10.29.2026 | Blog

The Pitch stage industrializes what good representatives do instinctively. The platform creates a custom pitch for that store buyer, for that moment in time, provides options rather than a single script, tracks the usage of the pitch through breadcrumbs so it can be analyzed later, and automates the administrative process of turning a sales pitch into an order.

The AI-Enabled Field Sales Force: Coach

10.22.2026 | Blog

Somewhere in the system there are dozens of exception rules firing daily into a representative’s task list. They flag out-of-stocks, price gaps, compliance failures and distribution voids. The rules work. The alerts are accurate. Even so, adoption is somewhere south of forty percent, because the representative opens the list, sees eighteen items, has time for four, and has no principled way to choose.

Solutions

Solutions

06.19.2025

A BRIGHTER, BUT LESS COLORFUL FUTURE

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