A World Leader in Confectionery and Gum Signs a Sweet Deal with StayinFront to Drive Growth
LONDON, UK (October 16, 2023) – StayinFront, Inc., the global leader of mobile cloud-based retail optimization solutions, announced that one of the world’s largest manufacturers and distributors of confectionery and chewing gum, will expand its use of StayinFront’s award-winning Retail Optimization Platform (ROP) in multiple markets in Europe.
The sales team will utilize StayinFront’s ROP to audit products and place orders in-store. StayinFront ROP delivers the opportunity to direct its sales team to stores with the most opportunities and prioritize activities that will maximize ROI. The solution will include StayinFront Insight® and Microsoft Power BI reporting, which will allow the sales team to obtain analytics and data reports, giving the team a full view of in-store conditions.
“Our AI-driven retail optimization solution will capture valuable in-store information, providing significant insight to the sales team,” commented Wayne Gallaway, Vice President EMEA, StayinFront. “We are excited to expand our relationship with a global leader in the confectionery industry by delivering our market-leading technology. Our innovative ROP solution will enable their sales teams to drive measurable growth and gather key insight.”
StayinFront is the Retail Optimization Platform partner for the world’s largest and most successful Consumer Goods Brands. StayinFront is focused on driving growth and selling effectiveness via leading-edge technology and AI to optimize their end-to-end retail sales process. Our superior Retail Optimization Platform optimizes field teams’ efforts and streamlines sales operations, reducing complexity, time, and cost. StayinFront TouchCG®, a fully-featured Retail Execution platform with the ability to leverage integrated data insights (StayinFront Retail Data Insight) and image recognition (StayinFront Digital) technologies optimize the entire in-store visit process. Our technology enables CG brands to Know More about their business, Do More work in their retail channels and Sell More in every customer interaction. Headquartered in New Jersey, StayinFront has offices in Chicago, Canada, Mexico, the United Kingdom, Turkey, Ireland, Poland, India, Australia, Singapore and New Zealand. To grow your sales by leveraging StayinFront’s best-in-class Retail Optimization Platform visit https://www.stayinfront.com/consumer-goods.
Vice President, EMEA