Press Release

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09.09.2025

ALEJANDRO PLIEGO JOINS STAYINFRONT LATAM AS MANAGING DIRECTOR

Mexico City, Mexico (September 9, 2025) – StayinFront, Inc., the global leader of mobile cloud-based retail optimization solutions, announced the appointment of Alejandro Pliego as Managing Director, StayinFront LATAM. Based in Mexico City, Alejandro will lead strategic growth initiatives, oversee operational performance to ensure flawless execution, and manage key client relationships to drive long-term success.

Alejandro has over 25 years of experience leading high-performing teams at Nestlé and Kimberly-Clark de México. He brings a wealth of knowledge in navigating customer negotiations, optimizing retail execution, exceeding sales targets, and building sustainable business strategies across Modern Trade, Traditional Trade, and E-commerce.

“Alejandro brings over 25 years of sales and strategic growth experience in the LATAM market,” noted Wayne Gallaway, Vice President and Managing Director, StayinFront EMEA. “As we expand our award-winning solutions throughout this growing market and continue to elevate our offerings with AI/ML-enhanced features, Alejandro’s expertise will be essential. His passion for transforming commercial challenges into growth opportunities will bring value to our team and clients.”

Alejandro shared, “I’ve had the pleasure of working with StayinFront on the client side, fostering a successful partnership built on trust, clarity, and commitment. Joining their team, I aim to bring this same level of excellence with a key focus on delivering measurable results and driving growth using the same innovative solutions I’ve experienced success with.”

About StayinFront
StayinFront is the Retail Optimization Platform partner for the world’s largest and most successful Consumer Goods Brands. StayinFront is focused on driving growth and selling effectiveness via leading-edge technology and AI to optimize their end-to-end retail sales process. Our superior Retail Optimization Platform optimizes field teams’ efforts and streamlines sales operations, reducing complexity, time, and cost. StayinFront TouchCG®, a fully-featured Retail Execution platform with the ability to leverage integrated data insights (StayinFront Retail Data Insight) and image recognition (StayinFront Digital) technologies optimize the entire in-store visit process. Our technology enables CG brands to Know More about their business, Do More work in their retail channels, and Sell More in every customer interaction. Headquartered in New Jersey, StayinFront has offices in Chicago, Canada, Mexico, the United Kingdom, Turkey, Ireland, Poland, India, Australia, Singapore, and New Zealand. To grow your sales by leveraging StayinFront’s best-in-class Retail Optimization Platform, visit https://www.stayinfront.com/consumer-goods/.

StayinFront Contact
Wayne Gallaway
Vice President and Managing Director, EMEA
wgallaway@stayinfront.com
+44. (0)1494 429 560

Media Contact
Mehaique Nawaz
PR@stayinfront.com
+44 (0) 1494 429 565 x7216

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