Innovation Empowers Retail InfluenceWritten by Derrick Jones
“By 2025, 75% of retailers will fully integrate order and inventory data and optimize against fulfillment, improving conversion by 10%, customer satisfaction by 50%, and reducing cost to serve by 25%*.” Is your organization ready? Do you have a technological roadmap and partnership with a leading technology innovator to ensure you will be where you need to be in 3 years? Are you equipping your Commercial Organization with the retail execution software and capability they need to add value and drive growth in the competitive retail landscape?
There are many current and developing technologies that can each add value in a discrete area but lack the fully integrated platform needed to efficiently grow into future needs. Predictive models driven by AI and machine learning can identify which calls to add or delete from your territory plans to ensure you are calling on the right stores. Compliance alerts can guide Reps to Feature & Display & shelf planogram compliance gaps for immediate correction. Image recognition tools can translate photos of the shelf and/or displays into data sets for further analysis & action. Route planning tools can reduce windshield time and improve in-store time for Reps. Integrated Insight Analytics can value the growth impact of work completed vs. predicted outcomes. There are more. While each capability can add value in isolation, a piecemeal approach is no longer good enough to maximize Retail ROI. As data sharing and technology capabilities continue to grow as predicted by IDC, a fully integrated solution can get you where you will need to be in the future.
StayinFront provides a suite of SaaS tools, available stand-alone or within its digital Retail Optimization Platform (ROP) that drives measurable growth. We can help you find the most compelling entry point, with proven ROI to fund and justify your technology roadmap and get you to where your Retail partners will need you to be. Send me an e-mail with any questions you may have or to line up a no-obligation discussion: firstname.lastname@example.org.
*Source: IDC FutureScape: Worldwide Retail 2022 Predictions prediction #9.
Derrick has 20+ years of experience in senior roles in the CPG Industry, having worked with Mondelez International Inc., Kraft Foods, Cadbury International PLC, and HJ Heinz. Following progressive roles in Marketing, Sales, and Customer Service, he led teams responsible for inside sales support, including merchandising strategy and tools, sales planning, and retail execution systems and support.