COCA-COLA HBC EXTENDS STRATEGIC PARTNERSHIP WITH AUGMENT® TO DRIVE INNOVATION IN SALES PRESENTATIONS VIA AUGMENTED REALITY
Dublin, Ireland (September 23, 2025) – Augment®, a division of StayinFront, is pleased to announce the renewal and expansion of its strategic partnership with Coca-Cola Hellenic Bottling Company (HBC). This extended collaboration reaffirms both companies’ commitment to advancing innovative sales solutions across 28 global markets.
Since its initial deployment in 2017, Augment® has been an integral part of Coca-Cola HBC’s sales strategy, empowering teams to leverage AR to create compelling and effective sales presentations. The renewal of this partnership enhances Coca-Cola HBC’s ability to optimize sales presentations with 3D models and AR simulations, providing precise visual representations that improve space planning and product placement in retail environments.
Augment’s immersive AR technology enables Coca-Cola HBC to negotiate for prime retail space by visualizing branded assets such as fridges, chillers, tables, umbrellas, and even Coca-Cola branded merchandise. The application of AR has been instrumental in driving sales growth by reducing warehouse space requirements and facilitating pre-selling of assets before they are physically produced.
The extension of this partnership aligns with Coca-Cola HBC’s ongoing efforts to use cutting-edge technologies to streamline its sales process, reduce risks associated with product returns, and maximize in-market execution.
About StayinFront
StayinFront is the Retail Optimization Platform partner for the world’s largest and most successful Consumer Goods Brands. StayinFront is focused on driving growth and selling effectiveness via leading-edge technology and AI to optimize their end-to-end retail sales process. Our superior Retail Optimization Platform optimizes field teams’ efforts and streamlines sales operations, reducing complexity, time, and cost. StayinFront TouchCG®, a fully-featured Retail Execution platform with the ability to leverage integrated data insights (StayinFront Retail Data Insight) and image recognition (StayinFront Digital) technologies optimize the entire in-store visit process. Our technology enables CG brands to Know More about their business, Do More work in their retail channels, and Sell More in every customer interaction. Headquartered in New Jersey, StayinFront has offices in Chicago, Canada, Mexico, the United Kingdom, Turkey, Ireland, Poland, India, Australia, Singapore, and New Zealand. To grow your sales by leveraging StayinFront’s best-in-class Retail Optimization Platform, visit https://www.stayinfront.com/consumer-goods/.
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Steve Bonsell
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Mehaique Nawaz
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