GLOBAL FOOD AND DRINKS GIANT TO LEVERAGE STAYINFRONT RDI PREDICTIVE ANALYTICS® IN INDIA
London, United Kingdom (June 16th, 2026) – StayinFront Retail Data Insight (RDI), a leading provider of mobile, cloud-based field force analytics and digital solutions for consumer goods organizations, announced the further expansion of its RDI Predictive Analytics® services, supporting a global Food and Drinks company’s growth in the Indian market.
StayinFront RDI Predictive Analytics® is an AI-based solution for growing sales across global markets and channels where point of sale (POS) data is limited, which is a common and persistent challenge in traditional trade markets. The solution uses a wide variety of data sources to predict the possible sales value of a product in any given outlet.
The AI-powered solution then recommends the optimal range on an outlet-by-outlet basis. This will incorporate a mix of products that have previously been ranged and those that the AI solution predicts the greatest sales opportunity for new products to that outlet for the first time.
After finding success with StayinFront RDI Predictive Analytics® in Thailand and Malaysia, this Food and Drinks leader set their sights on expansion in India. The project involves over 5,000 sales reps covering over 500,000 stores.
StayinFront RDI Predictive Analytics® considers over 150 variables to describe each outlet’s unique catchment area, including demographics, points of interest, accessibility, and more. By blending this with existing POS data at the outlet and product level, the AI-powered solution can accurately recommend an outlet’s unique and optimized range, increasing the overall field sales revenue.
Adding StayinFront RDI Predictive Analytics® improved retail execution for this Food and Drinks leader by delivering a recommendation system with more detailed, outlet-specific recommendations, unlocking greater revenue. This level of personalization allows even large companies to adapt to shifting local marketplaces and deliver more relevant insights that drive sales.
“The Indian marketplace is highly fragmented and encompasses a large geography. The challenge is to provide a cost-effective tool to deliver AI-driven recommendations to the sales reps to maximize in-store opportunities,” commented Wayne Gallaway, Vice President and Managing Director, StayinFront. “Our highly scalable model ingests and transforms the marketplace data and measures the return on investment. We are pleased to be partnering with the global leader to expand our solution to their business in India.”
About StayinFront
StayinFront is the Retail Optimization Platform partner for the world’s largest and most successful Consumer Goods Brands. StayinFront is focused on driving growth and selling effectiveness via leading-edge technology and AI to optimize their end-to-end retail sales process. Our superior Retail Optimization Platform optimizes field teams’ efforts and streamlines sales operations, reducing complexity, time, and cost. StayinFront TouchCG®, a fully-featured Retail Execution platform with the ability to leverage integrated data insights (StayinFront Retail Data Insight) and image recognition (StayinFront Digital) technologies optimize the entire in-store visit process. Our technology enables CG brands to Know More about their business, Do More work in their retail channels, and Sell More in every customer interaction. Headquartered in New Jersey, StayinFront has offices in Canada, Mexico, the United Kingdom, Turkey, Ireland, Poland, India, Australia, and New Zealand. To grow your sales by leveraging StayinFront’s best-in-class Retail Optimization Platform, visit https://www.stayinfront.com/consumer-goods/.
StayinFront Contact
Wayne Gallaway
Vice President and Managing Director, EMEA
wgallaway@stayinfront.com
+44. (0)1494 429 560
Media Contact
Mehaique Nawaz
PR@stayinfront.com
+44 (0) 1494 429 565 x7216
