GUY BROOK JOINS STAYINFRONT AS EMEA COMMERCIAL & GROWTH DIRECTOR
London, UK (July 9, 2026)—StayinFront, Inc., a global leader in mobile, cloud-based retail optimization solutions, is pleased to announce the appointment of Guy Brook as EMEA Commercial & Growth Director. Guy is a proven enterprise sales operator with a career built on winning complex, high-value SaaS deals across some of the world’s most competitive markets. With more than 30 years of experience across EMEA, North America, and APAC, he brings deep expertise in CPG/FMCG route-to-market and retail execution, along with a track record of consistently delivering new logo growth and license revenue at scale.
Guy joins StayinFront from RedCloud, where he served as Vice President of Enterprise Sales, following earlier leadership roles spanning the technology, SaaS, and FMCG sectors. In his new role, Guy will focus on driving StayinFront’s expansion across the consumer goods sector, targeting new business and accelerating pipeline conversion across the region.
Wayne Gallaway, Vice President and Managing Director, EMEA, at StayinFront, said, “Guy brings a great combination of enterprise sales leadership, deep consumer goods expertise, and a proven ability to drive growth in complex markets. His extensive experience in building high-performing commercial teams and achieving strong results for global brands makes him an exceptional addition to our team. As we continue to expand our presence across EMEA, Guy will play a key role in helping more consumer goods companies leverage our AI-powered Retail Optimization Platform to accelerate growth and improve execution in the field.”
Guy Brook shared, “StayinFront has built something genuinely compelling — an AI-powered Retail Optimization Platform that gives consumer goods businesses the route-to-market capability and intelligence they need to grow. There is significant untapped opportunity across EMEA and I’m looking forward to working with the team to go after it.”
About StayinFront
StayinFront is the Retail Optimization Platform partner for the world’s largest and most successful Consumer Goods Brands. StayinFront is focused on driving growth and selling effectiveness via leading-edge technology and AI to optimize their end-to-end retail sales process. Our superior Retail Optimization Platform optimizes field teams’ efforts and streamlines sales operations, reducing complexity, time, and cost. StayinFront TouchCG®, a fully-featured Retail Execution platform with the ability to leverage integrated data insights (StayinFront Retail Data Insight) and image recognition (StayinFront Digital) technologies optimize the entire in-store visit process. Our technology enables CG brands to Know More about their business, Do More work in their retail channels, and Sell More in every customer interaction. Headquartered in New Jersey, StayinFront has offices in Canada, Mexico, the United Kingdom, Turkey, Ireland, Poland, India, Australia, and New Zealand. To grow your sales by leveraging StayinFront’s best-in-class Retail Optimization Platform, visit https://www.stayinfront.com/consumer-goods/.
StayinFront Contact
Wayne Gallaway
Vice President and Managing Director, EMEA
wgallaway@stayinfront.com
+44. (0)1494 429 560
Media Contact
Mehaique Nawaz
PR@stayinfront.com
+44 (0) 1494 429 565 x7216
