HOW’S THAT INVESTMENT IN SALESFORCE WORKING OUT?

In the early 2020s, Salesforce recorded robust growth driven in part by a number of digital transformation projects in the consumer goods space. The transformation presentations and business cases offered tales of selling efficiency and substantial sales growth. While not quite SAP-sized budgets, many large consumer goods companies invested significant dollars in Salesforce’s Sales Cloud for sales automation. The “one-size-fits-all” platform not only required significant dollars to install, but large, ongoing license fees to sustain. Given the sizable funding and capital resources required, the projected sales growth assumptions in ROI calculations and business cases to support the investment were lofty.

Now that we have the benefit of hindsight, how have these investments worked out? Well, a notable early adopter recently reported a roughly 1% year-over-year growth in revenue. While another US-based consumer goods company announced a 2% decrease and staffing cuts. Further, the one-size-fits-all approach has not allowed adopters to be agile, cost-effective, or, in some cases, benefit from the many new AI-driven technologies now essential in a digital transformation.

Take the guesswork out of retail execution and experience results that drive growth with StayinFront’s award-winning Retail Optimization Platform (ROP). StayinFront’s ROP is an end-to-end solution covering everything from retail execution to data visualization. It enables faster decision-making so your teams can maximize their time in-store.

With StayinFront ROP, field reps can leverage AI-powered, flexible solutions that drive faster, more compliant store visits like On-Device AI. Generate instant image recognition (IR) results that empower field reps to take immediate action in-store without relying on an internet connection. Reps can do more with less time and effort, creating opportunities to sell more.

Know More, Do More, and Sell More in every store visit with AI-driven solutions tailored to your brand. Contact a StayinFront representative to learn more.