KNOW MORE, DO MORE, SELL MORE: REAL TIME IMAGE RECOGNITION IS TRANSFORMING THE AUSTRALIAN LIQUOR INDUSTRY

As the liquor landscape across Australia becomes increasingly competitive, staying ahead at the shelf is critical. That is why StayinFront is proud to introduce a global first— a fully integrated, real-time On Device Neural Network (ODNN) image recognition solution. ODNN is purpose-built for field teams and brand owners who want to know more, do more, and ultimately sell more.

With unmatched accuracy, speed, and integration, StayinFront delivers a complete picture of retail execution, turning every shelf into a source of actionable insight.

Real Shelf Visibility Across Every Store
Using StayinFront’s proprietary Shelf Builder tool, liquor brands can access both retailer-led planograms and the actual shelf reality, what we call Realograms. In an industry where store formats and shelf layouts vary significantly, this level of visibility is crucial for measuring planogram compliance and understanding true shelf impact.

Accurate Execution Where It Matters
StayinFront ODNN enables compliance checks against planograms, Realograms, or both, providing flexibility to audits based on the retailer agreement, actual implementation, or a hybrid of the two. This ensures brands can identify and fix gaps in execution and ensure products are presented as intended, every time.

Tried, Tested, and Proven in Market
This new technology has already been successfully deployed by a leading global CPG company, managing multiple complex categories across national retail environments. The results have included clear improvements in retail execution, detailed use cases, and superior outputs when compared to their previous image recognition provider, reinforcing the real-world commercial value of StayinFront’s ODNN platform.

Real Time Reporting That Drives Results
Reps receive detailed execution feedback in under 10 seconds, with complex KPIs instantly translated into prioritized, easy to understand actions. That means more time resolving issues and less time identifying them, helping field teams improve sales outcomes with every store visit.

Prioritise What Matters Most
ODNN uses live shelf data to guide reps toward the most important products and tasks, based on promotional priorities, stock levels or revenue potential. It ensures the right action is taken, at the right time, on the right product, maximizing efficiency and commercial impact.

Full Alignment From Store to Head Office
StayinFront provides end-to-end visibility. Head office teams can compare what was planned with what was delivered, identify where interventions are needed, and use this data to drive better collaboration with retailers. This alignment supports more effective negotiations and improved execution across the board.

Aggregate and Analyse What the Shelf is Telling You
As shelves are digitised, StayinFront enables the aggregation of physical shelf data. This data can be combined with ex-factory, sales, or POS data to identify trends, understand supply issues, and shape commercial strategy. It turns shelf insights into business intelligence.

Track Fixes, Not Just Problems
StayinFront doesn’t just flag problems; it tracks what happens next. Whether reps restock, fix a distribution issue, or trigger a reorder, every action is logged. This gives leaders confidence that in-store issues are not only identified but resolved.

Manage Display Compliance Across Categories
StayinFront’s ODNN technology uniquely enables compliance tracking across multiple categories from a single image, making it especially valuable for liquor portfolios that span across various brands or cross category promotions — such as RTDs and beer. Main shelf and display areas are treated differently, as displays tend to change more frequently. Our system recognizes this distinction, applying different planogram logic and action requirements for each. This ensures reps are given the correct tasks based on context, while also providing clear display compliance reporting back to head office.

Time Saving Burst Mode
StayinFront’s Burst Mode enables rapid image capture, allowing for a great UX with AI that automatically deletes images that are not required and stitches them together without sacrificing accuracy, saving reps valuable time at the shelf. That time can be reinvested into more meaningful interactions or additional store visits, increasing productivity across the team.

Direct Link Between Action and Sales Uplift
Because execution insights are tied to outcomes, brands can clearly see what actions deliver sales uplift when merged with sales data. This data can be used to optimize future field activity and ensure every visit contributes to growth.

Enhance Customer Engagement
By ensuring product availability, correct shelf positioning, and promotional compliance, real-time image recognition improves the overall shopping experience. This leads to higher customer satisfaction and a stronger brand perception in-store.

The Future of Liquor Execution is Real Time, Data Driven, and Integrated
StayinFront’s ODNN solution sets a new benchmark for the Australian liquor industry. It empowers brands and field teams with the insights they need to deliver better retail execution, faster decisions, and stronger commercial outcomes, all in real-time.

Know More. Do More. Sell More.

Ready to transform your liquor execution? Contact one of our retail execution experts today.