Search Result

NEW PRODUCT INTRODUCTION – WHY DOES RETAIL EXECUTION MATTER? The stakes are high when it comes to introducing new products. So much time and money is invested in the research, development, and marketing needed for proper promotion execution, all of which is needed to...

TRADE PROMOTIONS – CAN IT HELP ME WITH EXECUTION? As many as 48 percent of companies struggled with their ability to improve their retail execution in 2021, POI found. * Trade Promotions is one of the most important tools that manufacturers in the CPG sector have at...