Press Release

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04.15.2024

StayinFront Expands Partnership with One of the World’s Leading Food and Beverage Manufacturers

London, UK (April 15, 2024) – StayinFront, the global leader of mobile cloud-based retail optimization solutions, expands its partnership with one of the world’s largest food and beverage manufacturers to deliver its cutting-edge retail execution software, adding over 600 users to the company’s portfolio in the Balkan and Baltic markets in 2024.

With its industry-leading StayinFront Retail Optimization Platform (ROP), StayinFront will drive measurable sales growth for the company as it expands in new markets across Europe. StayinFront’s ROP leads field reps to stores with the greatest sales opportunities and features guided selling tools to help them sell in-store with greater efficiency.

The company will benefit from consolidating several of its older, separate applications into one streamlined application. In addition to utilizing the new functionality of the StayinFront TouchCG® Mobile Retail Execution application, field teams will utilize StayinFront’s fully optimized order basket functionality. This feature enhances the overall user experience, streamlining order-taking and providing a better user experience for both the field rep and the customer.

“We are very excited to once again extend our relationship with this leading household name. The new multiyear agreement will add new markets across Europe as well as new innovation opportunities for DMS (Distributor Management System) and an Online Self Service portal,” commented Wayne Gallaway, Vice President and Managing Director, EMEA at StayinFront.

About StayinFront
StayinFront is the Retail Optimization Platform partner for the world’s largest and most successful Consumer Goods Brands. StayinFront is focused on driving growth and selling effectiveness via leading-edge technology and AI to optimize their end-to-end retail sales process. Our superior Retail Optimization Platform optimizes field teams’ efforts and streamlines sales operations, reducing complexity, time, and cost. StayinFront TouchCG®, a fully-featured Retail Execution platform with the ability to leverage integrated data insights (StayinFront Retail Data Insight) and image recognition (StayinFront Digital) technologies optimize the entire in-store visit process. Our technology enables CG brands to Know More about their business, Do More work in their retail channels, and Sell More in every customer interaction. Headquartered in New Jersey, StayinFront has offices in Chicago, Canada, Mexico, the United Kingdom, Turkey, Ireland, Poland, India, Australia, Singapore, and New Zealand. To grow your sales by leveraging StayinFront’s best-in-class Retail Optimization Platform, visit https://www.stayinfront.com/consumer-goods/.

StayinFront Contact
Wayne Gallaway
Vice President and Managing Director, EMEA
wgallaway@stayinfront.com

Media Contact
Mehaique Nawaz
PR@stayinfront.com
+44 (0) 1494 429 565 x7216

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