DRIVING INNOVATION: RECENT TRENDS IN THE CPG SPACE
Innovation is a key to success and continues to be at the forefront of consumer goods trends.
Brand loyalty is foundational to gaining and retaining consumers. Its underpinning often includes a strong visual identity and ethics, creating demand for sustainable, eco-friendly products and packaging.
The acceleration of artificial intelligence (AI) will continue to drive digital transformation. Improved technology combined with consumers’ desire for convenience and flexibility will continue to turbocharge e-commerce. Future innovations may even be closer than you realize!
Another trend is wellness. We’ve covered several “Make America Healthy Again (MAHA)” policies, including phasing out synthetic food dyes and removing sweets and soda from SNAP benefits. Plus, I’m sure you know someone who has slimmed down with the help of a GLP-1 medication. As governments and consumers alike pursue a more balanced, health-conscious lifestyle, brands that adapt to support these goals are in great shape to capitalize on this trend.
Smart marketing includes package design, in-store advertising, and relevant social media outreach, often in the form of influencer marketing. Beauty influencers engage in brand partnerships and promote cosmetic products across social media platforms. Through these influencers, companies can generate an unprecedented surge in popularity for their products and build brand loyalty in a way that feels organic to the consumer.
Whether your brand is going viral or enriching its foundation, you need a technology-first partner to help you drive innovation, adapt to today’s ever-changing market, and pursue digital transformation.
Leverage growth in an unpredictable market. StayinFront’s award-winning Retail Optimization Platform (ROP) is an AI-powered, flexible solution for CPG brands looking to boost sales growth. ROP takes the guesswork out of digital transformation, aligning your teams and getting them to the right store at the right time to do the right work to maximize ROI.
Know More, Do More, and Sell More in every store visit. Contact a StayinFront representative to learn more.
