A BRIGHTER, BUT LESS COLORFUL FUTURE

Count Kraft Heinz as an early adopter of removing synthetic dyes from its products. In April, the US Food & Drug Administration (FDA) announced that a national standard and timeline would be established to phase out and eventually eliminate petroleum-based synthetic dyes in food products. This initial phase-out will be followed by the elimination of all chemical dyes, beginning a dramatic shift in the consumer goods industry overall.

For Kraft Heinz, changes will happen in its dessert category, affecting offerings including Jet Puffed, Jell-O, Kool-Aid, and Crystal Light. In addition to replacing artificial colors with natural colors, the company added that no new products will be launched with these food additives.

A Competitive Advantage
Big changes create opportunities for flexible companies like Kraft Heinz to gain a competitive advantage and maximize sales while competitors struggle to adapt.

StayinFront is the perfect partner to transform CPG brands from reactive to proactive. AI-powered retail execution solutions such as our Retail Optimization Platform (ROP) help field teams Know More, Do More, and Sell More in every store visit. Don’t let industry changes hold back your sales growth. Leverage data-driven decisions to boost sales and cater to compliance, including FDA regulations.

Know More. Do More. Sell More.
Discover how StayinFront can help your sales team drive better results. Contact us to learn more.