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When it comes to new product launches, timing is key. Brand Owners invest significant sums in announcing their new products via advertising and PR campaigns, all carefully timed to coincide with the arrival of the product in stores. All too often, retailers don’t...

Regardless of the route to market—be it physical stores or an online store—the fight for shelf space remains a persistent and ongoing battle. Consumer goods (CG) companies are continually seeking innovative digital merchandising strategies to outwork, out-smart, and...

While trade promotion spending by CPG manufacturers continues to increase, retailer compliance is trending downward, especially when performance is measured at the store/day/SKU level. This matters. Brands are paying retailers large sums in promotional gate fees to be...