Arla Foods UK Extends Relationship with StayinFront to Optimize Retail Field Operations
LONDON, UNITED KINGDOM – 9 May, 2016 – Arla Foods UK, home to some of the UK’s leading dairy brands, including Cravendale, Anchor, Lurpak and Castello, and supplier of a full range of fresh dairy products to major retailers and foodservice customers, has signed an agreement to extend its relationship with StayinFront, the leading global provider of mobile, cloud-based field force solutions for consumer goods.
Arla deployed StayinFront TouchCG® to its UK sales force to increase the efficiency and effectiveness of its field operations. Sales reps, armed with mobile dashboards, KPIs and data-driven selling tools, were able to complete retail tasks more quickly and focus on increasing customer satisfaction and in-store selling opportunities.
Arla’s management has leveraged the powerful analytics and reporting tools in StayinFront EdgeCG® to gain greater real-time visibility and insight into its field performance and develop more effective strategies to drive business in store.
“StayinFront is a powerful information asset that lets us monitor trends and respond quickly to changing market conditions,” said Phil Burleigh, Controller Sales Optimisation Team Arla UK. “Visits per rep have increased and our sales force is able to add more value, deliver better service and drive incremental sales.”
“We are delighted to be continuing our relationship with the UK’s largest dairy supplier,” said Wayne Gallaway, Managing Director, EMEA at StayinFront. “StayinFront remains committed to helping Arla sales reps do more in every visit, know more about each store’s performance, and sell more effectively at point of sale.”
About Arla Foods UK
Arla Foods is a global dairy company and co-operative owned by 12,700 dairy farmers with circa 2,700 of whom are British. Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.
Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor, Cravendale, and Lactofree. It has a turnover of £2.3 billion. As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury and has plans for it to be the first zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, distribution centres and head office.”
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes, in over 50 countries, use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in Chicago, the United Kingdom, Turkey, Ireland, India, Australia, Singapore, New Zealand and China. For more details visit www.stayinfront.com.
+44 (0) 1494 429 560
+1 (973) 461-4800