News, Events, Press-Releases, Special Announcements from StayinFront

News. Events. Press Releases.

BIC and StayinFront Ink Deal to Bring Best in Class Mobile Retail Execution Solution to Sales Force

SYDNEY, AUSTRALIA − 22 November, 2016StayinFront, a global leader in mobile cloud-based field force solutions for consumer goods companies, today announced that Clichy, France-based BIC, a renowned global leader in stationery, lighters and shaver products, has selected StayinFront TouchCG® to improve sales efficiency and order accuracy. The project will include a multi-country deployment of the StayinFront product in the Asia-Pacific region. BIC products are sold in over 160 countries and on every continent. TouchCG has been deployed in more than 50 countries and more than 25 languages to date.

TouchCG is a mobile SaaS-based retail execution and analytics solution which will improve sales rep productivity, grow product distribution and visibility, and increase sales. After a detailed evaluation process, BIC selected StayinFront because of its demonstrated ability to deliver a world-class solution and deep expertise in the consumer goods sector.

Fast to deploy and intuitive to use, TouchCG will help BIC’s field teams identify opportunities, target problem areas in their territories quickly and effectively, and track both territory and store performance against KPIs in real time. Advanced capabilities for digital merchandising, route optimization, offline order entry and guided selling using StayinFront PitchBook® will maximize in-store efficiency and enable the sales team to deliver compelling sales stories that use store-level data, marketing materials and multimedia to engage store managers.

“We are committed to delivering simple, inventive and reliable solutions for our customers,” remarked Peter Stilianos, Sales Director, ANZ BIC. “We are pleased that StayinFront shares these common values and are excited to be partnering with them.”

StayinFront’s analytics and selling solutions have been recognized leading industry analysts and have been ranked Best in Class for Guided Selling, Analytical Insights and Mobile UX in the Promotion Optimization Institute (POI) Retail Execution Vendor Panorama 2016. StayinFront solutions are used by business of all sizes − from global Fortune 500 companies and distributors to niche manufacturers and contract sales organizations − to standardize best practices, improve visibility and increase selling opportunities.

“We are pleased to be deploying in the Asia-Pacific region for BIC, a company with some of the world’s best known leading brands,” said Clarence Dent, Managing Director at StayinFront Australia. “Our ongoing commitment to technology innovation and deep engagement with our customers is helping empower field forces to do more, know more and sell more.”

About BIC

BIC is a world leader and innovator in ball point pens, stationery products, lighters and shavers. For more than 50 years, BIC has honored the tradition of providing high-quality, affordable products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands in the world. BIC products are sold in more than 160 countries and have been adopted by millions of consumers around the world.

About StayinFront

StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for life sciences and consumer goods organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in Chicago, Canada, the United Kingdom, Turkey, Ireland, India, Australia, Singapore, New Zealand and China. For more details about StayinFront products and solutions, visit


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