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Encore Dermatology Selects StayinFront As Its Sales Force Automation Solution

FAIRFIELD, NJ (May 20, 2015) Encore Dermatology, an emerging pharmaceutical company focusing on dermatology products, has chosen StayinFront, a global provider of mobile cloud-based CRM, as its sales force automation partner. Encore will deploy StayinFront TouchRX® to its field force on Windows 8 tablets.

StayinFront’s specialized life sciences CRM solution will provide the Encore sales team with the ability to easily capture, access and analyze customer data while in the field, enabling more relevant and engaging interactions with prescribers and pharmacists. Encore managers will use the StayinFront EdgeRX®; system, with its powerful data analytics and coaching tools, to track, monitor and measure sales activity and performance.

“StayinFront was a logical choice given their focus and long history of rapidly delivering cost-effective industry-compliant solutions,” stated Boris Meyerson, EVP, Business Operations at Encore Dermatology. “Their integrated analytics and coaching tools, which we’ll use to optimize sales force performance, were key differentiators and set them apart from all the other solutions we evaluated.”

“Encore will leverage StayinFront’s proven ability to deliver successful, pharmaceutical-specific CRM and responsive support services for emerging companies,” commented Ken Arbadji, Vice President North American Sales at StayinFront. “Client success is of paramount importance to StayinFront and we’re committed to providing our customers with the best value, the most advanced technology and highest levels of ongoing service and support in the life sciences industry.”

About Encore Dermatology, Inc.

Headquartered in Malvern, Pennsylvania, Encore Dermatology is a privately held fully-integrated specialty dermatology company with a mission committed to delivering innovative prescription therapies and medical devices to dermatologists focusing on customer service and improving the quality-of-life of patients. In addition to the founders, principal investors will be Essex Woodlands, 1315 Capital and Longitude Capital. For additional information, please visit

About StayinFront

StayinFront, Inc. is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has additional offices in Chicago, the United Kingdom, Turkey, Ireland, India, Australia, Singapore and New Zealand. For more details, visit

Ken Arbadji


Pat Rovner