Global Cereal and Snack Leader Renews Partnership and Pilots Image Recognition
Fairfield, NJ (August 25, 2022) – StayinFront, the global leader of mobile cloud-based retail execution solutions announced today that it has executed a multi-year renewal for its Retail Optimization Platform (ROP) with the global leader in cereals and snacks. The partnership spans North America, Western Europe, and the Asia Pacific regions.
In addition to extending the use of StayinFront’s ROP, StayinFront Digital’s Image Recognition solution is in pilot in the North American and European regions. StayinFront Digital includes innovative capabilities, such as burst image capture and StayinFront Interactive Shelf with KPIs that drive the next best action. This best-in-class Image Recognition solution enables field teams to save valuable time by speeding up the identification of shelf issues while enhancing the quality and depth of data captured.
StayinFront’s ROP includes StayinFront TouchCG®, Sales Recommendation Engine, Dynamic Routing, Image Recognition, Perfect Store, and PitchBook® for dynamic sales presentations. StayinFront’s ROP helps field teams grow sales by prioritizing the right stores to visit, optimizing distribution and promotion execution, and upselling with tailored sales pitches. StayinFront Touch Portal allows sales management and headquarters teams to direct field teams, provide supporting information, and monitor execution and effectiveness.
“We are pleased to be growing our partnership and building next-generation capability and tools with this leading global CG brand,” remarked Sam Barclay, Chief Growth Officer, StayinFront. “We are proud to work with the leading global brands in a wide range of categories, delivering innovative technology by leveraging AI and machine learning to help our partners know more, do more, and sell more. Our products and services are all about delivering growth.”
StayinFront is the Retail Optimization Platform partner for the world’s largest and most successful Consumer Goods Brands. StayinFront is focused on driving growth and selling effectiveness via leading-edge technology and AI to optimize their end-to-end retail sales process. Our superior Retail Optimization Platform optimizes field teams’ efforts and streamlines sales operations, reducing complexity, time, and cost. StayinFront TouchCG®, a fully-featured Retail Execution platform with the ability to leverage integrated data insights (StayinFront Retail Data Insight) and image recognition (StayinFront Digital) technologies optimize the entire in-store visit process. Our technology enables CG brands to Know More about their business, Do More work in their retail channels and Sell More in every customer interaction. Headquartered in New Jersey, StayinFront has offices in Chicago, Canada, Mexico, the United Kingdom, Turkey, Ireland, Poland, India, Australia, Singapore and New Zealand. To grow your sales by leveraging StayinFront’s best-in-class Retail Optimization Platform visit https://www.stayinfront.com/consumer-goods-crm.
Chief Growth Officer
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