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Norco Dairy Co-operative Chooses StayinFront EdgeCG and StayinFront TouchCG as the Cream of Field Force Automation

Sydney, January 13, 2015. – Norco Co-operative Limited (Norco), dairy-based agribusiness has selected StayinFront to supply its integrated field force automation platform. StayinFront will deliver SaaS-based mobile retail execution software designed for FMCG companies, to Norco’s field reps and managers on iPads powered by StayinFront TouchCG®.

Norco will be the first Australian enterprise to leverage the power of StayinFront Sales Locator™. This complete selling tool uses intelligent data on Australian retail outlets including location, sales potential and competitive data to identify new business and targeted opportunities for field teams.

Norco’s sales managers and reps are transitioning from paper and Excel-based reporting to standardised processes via the rapid deployment of StayinFront’s ‘out of the box’ FMCG-ready solution. StayinFront EdgeCG® will support Norco’s focus on increasing distribution, growing its range in stores and maximising return on promotional investment. Management will also benefit from real time reporting and effective insight into field team performance.

Norco will be able to refine the allocation of customers to reps based on demographics and sales potential using StayinFront Sales Locator with map-based planning to increase efficiency and improve the productivity of the sales team.

Brett Arthur,“ Sales Operations Manager at Norco Co-operative Limited, said, “The powerful functionality of the Sales Locator was a critical factor in our selection of StayinFront’s innovative platform. We’ll now be able to analyse and identify opportunities in the market and turn that intelligence into targeted in-store activities and investment that drives sales“.

Kerrie-Anne Turner, “StayinFront’s APAC Vice President and Managing Director Australia, said: “Norco has not only made the strategic decision to deploy StayinFront’s FMCG-focused sales force automation platform, but is the first organisation in Australia to leverage the power of StayinFront Sales Locator. With this complete solution, Norco will achieve greater productivity and sales growth for an even faster ROI.”

About Norco Co-operative Limited –

Norco Co-operative Limited (Norco) is an agricultural supply and marketing co-operative, owned by Dairy Farmers and based in Lismore, northern New South Wales. Established in 1895, Norco has 705 employees across its businesses. It operates direct dairy based food manufacturing and marketing; and contract manufacturing for national and international companies. Its Milk Supply division coordinates the 225 co-op farms in NSW and South East Queensland; Norco Agribusiness markets a range of stock feeds; and Norco Rural has 29 outlets in NSW and Queensland. Norco produces awarding winning dairy products including fresh milks, cream, ice cream and yoghurts.

About StayinFront

StayinFront is a global provider of on-demand mobile sales force effectiveness and customer relationship management solutions. StayinFront has been chosen by many of the world’s top consumer goods and life sciences companies, improving efficiencies in over 75 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the UK, Ireland, India, Australia, Singapore and New Zealand. For more information, visit or log on to our blog at

Kerrie-Anne Turner


02 9900 1122

Shuna Boyd


02 9418 8100