News, Events, Press-Releases, Special Announcements from StayinFront

News. Events. Press Releases.

A Sweet Deal: StayinFront Chosen by Leading Canadian Snack Food Company to Optimize Retail Field Operations

FAIRFIELD, NJ— December 1, 2015 –StayinFront, a leading global provider of mobile, cloud-based field force solutions for consumer goods organizations, today announced that Dare Foods Limited, a privately-owned manufacturer and distributor of high-quality cookies, crackers, fine breads and candies, has selected StayinFront’s retail execution and analytics solution for its Canadian sales force operation.

Dare Foods, whose products are sold in over 25 countries and include such brands as RealFruit, Whippet, Wagon Wheels, Bear Paws and Breton, will arm its sales force with StayinFront TouchCG®, empowering reps to complete tasks more efficiently, easily access customer information and sell more effectively on every store visit.

TouchCG will be configured with the workflows and capabilities essential to executing the company’s proprietary seven-step retail sales process. Advanced features such as mobile KPIs, integrated order entry and data-driven selling tool, StayinFront PitchBook®, will enable Dare reps to focus on high-priority tasks, submit perfect orders directly into an ERP system and deliver customized, data-driven sales pitches in store.

“We were impressed by StayinFront’s deep consumer goods expertise and powerful field force technology,” said Paul Sinden, VP Sales, North America at Dare Foods. “With TouchCG, we can configure the software to our specific and immediate needs, as well as have a scalable option for future growth.”

“As a leading international snack food company, Dare Foods will benefit greatly from software that is specifically tailored for the consumer goods industry and configurable to their unique business processes,” said Sam Barclay, EVP and Managing Directors, North America at StayinFront. “At StayinFront, we’re committed to delivering technology that empowers our regional and global customers to do more, know more and sell more.”

About Dare Foods Limited
Dare is a Canadian, family-owned company with a near 125-year history of providing Canadians with the quality products that make every snacking, entertaining and lunchbox occasion better. The company was a pioneer in offering peanut-free food solutions, and continues to develop delicious new cookies, candies, fruit snacks, crackers and fine breads to satisfy the changing needs of Canadian families. Key brands include Breton, Bear Paws, RealFruit, Whippet, Simple Pleasures, Boulangerie Grissol and Wagon Wheels. With six plants and more than 1,100 employees in North America, Dare is headquartered in Kitchener, Ontario. For more information about the company and its brands, please visit

About StayinFront
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes, in over 50 countries, use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in Chicago, the United Kingdom, Turkey, Ireland, India, Australia, Singapore and New Zealand. For more details visit

Ken Arbadji


Pat Rovner