Driving Profitable Growth on Seasonal Events
CPGs have the opportunity to drive significant profitable growth through Seasonal Events. However, in order to maximize profits and ROI, organizations will need the right tools for each step of the planning and execution process.
Modern Science for Consumer Goods Manufacturers
Field force teams often perform multiple store activities every visit. Delivering the proper, and valuable information from in store to headquarters, very often engages most of a field reps time within a store.
Executing a Perfect Store Vision
Leading CPG companies have used perfect store strategies globally to great effect over the last twenty years to improve the shopper experience and ultimately drive incremental sales. Building and executing a perfect store strategy requires executive sponsorship from the c-suite and a cross functional commitment by the market and channel to deliver consistently over time.
Right Store – Using Big Data Analytics to Perfect Resource Allocation
This white paper considers the challenges in developing a Right Store program and points brand owners in the direction of best practice.
How Brand Owners Can Focus on Retail Sales Drivers to Boost Revenues
This White Paper identifies the fundamental Sales Drivers, how they work, what can go wrong and how to fix problems when they occur.
Transforming the Customer Conversation on Business Plan Compliance
Real-time actionable insights enable CPG companies to improve the performance of their business plan compliance
How Predictive Analytics Can Supercharge Field Sales Effectiveness
In markets and channels without store level data readily available, prioritizing resources can be difficult. This White Paper considers how Predictive Analytics can solve this problem for brand owners.
Flexing Field Sales Resources
How Dynamic Routing Can Improve ROI
Improving Field Sales ROI
Knowing the ROI of the Field Sales Force has never been more important to ensure the optimum level of resource is allocated to ensuring perfect execution. This paper examines some of the fundamental prerequisites brand owners should consider in setting up effective measurement tools.
Fixing On-shelf Availability (OSA) Issues
Why have OSA issues hovered stubbornly at around 8% over the last 10 years? This White Paper explores the root causes of OSA problems and considers how an insight-led approach can make major inroads.
Optimizing New Product Launches by Analyzing POS Data
New product launches need to be carefully planned and even more carefully executed. By analyzing POS data, field sales teams can proactively address issues in retail execution in order to optimize sales in the new product launch category.
Digital Merchandising
Uncovering the Diamonds in the Data
Optimizing Promotional Execution in Grocery Retail
What is it Worth?
The Power of Globalization in Retail Sales Process and Technology
Aligning and Executing Global Business Strategies to Achieve Growth and Profitability Through Innovation
Optimizing and Selling the Perfect Store
The Consumer Goods Manufacturer’s Guide to Optimizing and Selling the “Perfect Store”
Driving Field Force Efficiency Up and Costs Down: Can It Really Be Done?
How Consumer Goods Organisations Can Win in Australia and Asia
Consumer Goods – Harness the Power in the Field with a Strong Retail Execution System
In an era of increased competition for shelf space and ongoing price wars, consumer goods companies are continually faced with the challenges of an evolving retail landscape. Companies with strong retail execution systems in place are poised to gain a competitive edge because they have valuable information flowing to and from the place where consumers are making choices –the shelf.
Leveraging New Mobility Technology in the Field
In the mobile arena, many hardware and software providers have enjoyed periods as market leaders over the years. In the past 12 months alone, new technologies and devices have rapidly gained in popularity and overtaken the #1 spot. With the state of flux unlikely to change anytime soon, building a sustainable mobile CRM strategy in the midst of such uncertainty is a universal challenge facing organizations today. Read about the keys to crafting a viable long-term plan and executing against it.
Consumer Goods – Taking Stock of Out-of-Stocks
In-store out-of-stocks can be disastrous - affecting both revenue potential and customer brand loyalty. When equipped with the right tools, though, manufacturing and supplier sales reps can work with retailers to improve their inventory practices and minimize the risk of out-of-stocks.
Consumer Goods – New Technology Driving In-Store Selling Revolution
The consumer goods industry is at a crossroads in the evolution of in-store activity. The relentless competition and proliferation of products vying for limited shelf space has changed the nature of the field rep’s in-store role. The message from companies to their field reps is clear: spend less time merchandising and more time selling in-store. The arrival of technology-enabled selling will drive the change, supporting reps with access to the live data and presentation tools needed to make a successful in-store sales pitch.
Field Force Mobility
Under pressure to achieve more with less and increase productivity organizations are turning to mobile technology to optimize field force activity and maximize in-store selling opportunities. This paper discusses the value and benefits of adopting a field mobility system.
The New Wave in Mobile Selling
The data alone is little more than a spreadsheet: its true value is unleashed when combined with the software to pinpoint the location of all outlets, including existing customers and prospects – and identify the size of each opportunity.
