StayinFront – Partners and Alliances

StayinFront – Partners and Alliances


Interviews and Roundtables
Tanya Barden

Tanya Barden

Australian Food and Grocery Council


Tanya Barden is the Chief Executive Officer at the Australian Food and Grocery Council, which is Australia’s peak industry body representing food, beverage and grocery manufacturers. Tanya brings tremendous experience and proven success at senior executive levels in both the public and private sectors, including work on competition policy and regulation, energy, telecommunications and Commonwealth-State financial relations. Tanya also gained commercial experience running her own on line organic home delivery business. Previously the AFGC Director of Economics, Trade and Sustainability, Tanya has strong experience with the $126 billion food and grocery sector and led the secretariat’s work on a range of issues relating to international trade and the competitiveness and environmental sustainability of the industry.


How has your experience in the fields of online retail food and competition policy and regulation prepared you for your current position?

The food industry is one that I have long had an interest in and passion for, so running my own food business gave me the opportunity to feel that sense of purpose in providing the essentials of everyday life. It has been useful in my current role as it has helped me understand supplier-customer relationships and the challenges of running a small business as well as other life skills like thinking outside the box and problem solving.

What is AFGC’s strategic vision?

AFGC’s vision is for a thriving, sustainable and trusted food and grocery supply industry, with a strong Australian manufacturing base. That breadth means that there are a lot of issues we work on both as an advocate for the industry and as a service provider to our members.

What are the most pressing challenges AFGC faces right now?  

The industry is facing some real headwinds with cost pressures on a number of fronts including energy prices, labour, packaging, transport and imported inputs. This is at a time of intense competition within a highly concentrated retail sector, which has resulted in seven years of retail price deflation. These factors combined have put a squeeze on the profit margins and investment decisions in food and grocery manufacturing. In addition, there are increased expectations of the industry’s role in relation to issues such as obesity and waste as well as providing more transparency on everything to do with their products – what is in them, where and how they are made and the business practices.

Looking to the future, what industry trends are you keeping an eye on?

We are obviously keen to see more competition in the Australian retail sector, so we will be interested to see the progress of Amazon and other new entrant retailers, such as Kaufland. We are also keeping an eye on trends that disrupt food and grocery manufacturing models such as the changing demands of a younger generation of digitally connected consumers as well as changes in channels to consumers.

Could you tell us more about success of your recent Future Leaders Forum?

We’ve had fantastic feedback from our recent Future Leaders Forum, which was attended by high potential staff across a range of different roles. The day included expert presentations and CEO panels on leadership, CSR and digital disruption followed by industry mentors leading table discussions on these issues from a leadership perspective.

What do you enjoy the most about your current role?

I love the fact that I represent a sector that is such an important contributor to people’s everyday lives as well as the economy and communities. The enormous variety of issues that we work on – from food safety to nutrition to retail supplier relationships to international trade and sustainability – is at times challenging to juggle, but is what makes the job endlessly fascinating and rewarding.

Thank You

Thank you Tanya for taking the time to share your thoughts with us today.


Recent Interviews

  • Steve Hughes

    Senior Data Scientist

    StayinFront RDI

  • Pablo Rivera Rio

    Commercial Director LATAM


  • Chris Rainbow

    National Field Sales Manager

    Perfetti van Melle

  • Derrick Jones

    Commercial Director

    StayinFront Retail Data Insight

  • Justin Weissert

    Vice President of Professional Services


  • Sebastian Zapala

    Sebastian Zapała

    Salesforce Effectiveness Manager
    Commercial Department

    Nutricia Poland

  • Marie Outred

    Marie Outred

    Systems and Business Insights Manager (Field Sales)

    Arla UK

  • Patrick Heeney

    Patrick Heeney

    Senior Business Systems Analyst & Project Manager

    Vitaco Health Group

  • Natalie Hughes

    Natalie Hughes

    General Manager – BI & Operations

    Creative Activation

  • Maria Merkle

    Maria Merkle

    Director, Global IT Strategic Portfolio Lead

    Florida Crystals Corporation

  • Yoshinori Ikura

    Yoshinori Ikura


    Comtec Incorporated

  • Pam Brown

    Pam Brown

    Chief Commercial Officer

    Promotional Optimization Institute (POI)

  • Justin Woodford

    Justin Woodford

    National Field Sales Manager

    Brown Family Wine Group

  • Kirsten Wanless

    Kirsten Wanless

    National Field Sales Manager

    Vitaco Health Group

  • Peter Breen

    Peter Breen

    Editor-in-Chief, Consumer Goods Technology


  • Damian Kaehler

    Damian Kaehler

    Former Sales Director Australia

    SouthTrade International

  • Michael Graydon

    Michael Graydon


    Food & Consumer Products of Canada

  • Andy Foweather

    Commercial Director

    StayinFront Retail Data Insight

  • Georgia Lennon

    Georgia Lennon


    The Drinks Association

  • Mark Jara

    Mark Jara


    RxS LLC

  • Tanya Barden

    Tanya Barden


    Australian Food and Grocery Council

  • Richard Bradley

    Richard Bradley

    IT Director

    Kellogg’s UK

  • Chris Ogorzalek

    Chris Ogorzalek

    Associate Director, North American I.S. Sales Lead

    Mondelez International

  • Michael Del Priore

    Michael Del Priore

    Former CIO

    Catalent Pharma Solutions

  • Dale Hagemeyer

    Dale Hagemeyer (2 of 2)


    Promotion Optimization Institute

  • Dale Hagemeyer

    Dale Hagemeyer (1 of 2)


    Promotion Optimization Institute

  • Graham Hislop

    Graham Hislop

    Former Managing Director

    StayinFront Canada

  • Mickaël Jordan

    Mickaël Jordan

    Co-Founder & Former COO


  • Takshay Aggarwal

    Takshay Aggarwal

    Sr. Principal


  • Liza Pizarro-White

    Liza Pizarro-White


    LPW Training Services

  • Esat Angun

    Esat Angun

    Director Sales Operations

    Octapharma, USA

Thomas R. Buckley

Thomas Buckley
Chief Executive Officer, StayinFront

As the CEO of StayinFront, Tom Buckley is the driving force behind the company's vision and growth and has built a team of top-flight managers and strategic alliances with key industry partners. With a vision of leveraging technology to solve business problems, Tom founded StayinFront in 2000. He has grown the company into a leading global provider of SaaS-based mobile field solutions in the life sciences and consumer goods industries with successful deployments in over 50 countries across six continents.